REFERENCES:

We own a tremendous amount of property. We own a tremendous amount of material, and so forth. And it keeps growing. But that’s not important. When buildings get important to us, for God’s sake, some of you born revolutionists, will you please blow up central headquarters. If someone had put some HE [high explosives] under the Vatican long ago, Catholicism might still be going. Don’t get interested in real estate. Don’t get interested in the masses of buildings, because that’s not important.

What is important is how much service you can give the world and how much you can get done and how much better you can make things. These are important things. These are all that are important. A bank account never measured the worth of a man. His ability to help measured his worth and that is all. A bank account can assist one to help but where it ceases to do that it becomes useless.

L. Ron Hubbard, Lecture Series: Anatomy of the Human Mind
Tape: The Genus of Dianetics and Scientology
Tape#: 6012C31
31 December 1960

The way to spoil an org image is of course to subdue or kill what successful Scientology orgs have always been noted for – a happy, friendly, busy atmosphere. So the use of heavy ethics to produce image compliance is murderous. Pride is the primary reason for good appearance.
. . .

Fighting to obtain and improve a suitable image is inevitably quite a task. If the org had lots of money it could buy its image. But without lots of money the image has to be gradually built. Cleanliness and neatness are the primary building blocks to respect in most societies.

An org without money has to have an image to make money but an image costs money and the org hasn’t any. That’s a typical problem. “We should have a building like the new Life Insurance Skyscraper” leaves the problem unsolved. There is a gradient between. You can pay so much rent you just work for the landlord or the bank. Or the rent is so high you can’t afford enough space to earn the rent. Problems like that crop up.

If the tech/admin ratio of 2 admin to 1 tech is kept and even brought toward 1 to 1, and if promotion is excellent and effective and tech service and org service is good, it is easy to lay aside enough to earn new quarters. So the image can be improved. “

– L. Ron Hubbard, HCOB 11 Dec 69R Issue I – Appearances In Public Divs
 

Never seek a subsidy for what you are doing as at once you or any subsidized office will cease to promote to the public individuals. You throw out anything or anyone who is working to make you get a subsidy or who demands a subsidy to operate an office, as there goes your public contact. It ceases to have a point as there’s no dependence on the public individual so he ceases to be served. Subsidy is a fine way to fail and always leads to a dead end. A subsidized office ceases to promote as it no longer depends on doing (3) Dissemination – accumulation of the identities of the persons and (4) Salesmanship – offering those identities something they will buy for its daily bread. So it is useless in the scheme of things and, not serving, becomes dangerous.

– L. Ron Hubbard, HCO PL 21 Jan 65R – Vital Data on Promotion
OEC Volume
 

Find bigger, poshier quarters to handle the flow when it rises.

– L. Ron Hubbard, HCOB 14 Jan 69 Issue 1 - OT Orgs
OEC Volume 0 – Page 756
 

 
[Emphasis added:]

"Training makes the most profitable income of the org as it requires the least expenditure.  An org can almost go broke doing only auditing.  It's training that makes income for use.  Auditing absorbs the income in overhead.  Yet training gets the least facilities and supplies and help while being the most important income producer.

"Money made in training students must also cover supplies, study packs, books, sufficient help, quarters, uniforms for course personnel, etc.  Course income should result in heavy expenditure on course promotion.

"This is the way Dianetics and Scientology will spread--through training."
 

– L. Ron Hubbard, HCOPL 16 May 1969 COURSE ADMINISTRATION
OEC volume 4 page 461